CASE STUDY
DISSECTING THE BEST FEATURES OF THE NEW ZAFIRA
Design & Creation / Specification / Software & App Development / Installation & Support / Analysis & Insight
THE BRIEF
Vauxhall is one of the oldest established vehicle manufacturers and distribution companies in the United Kingdom, selling passenger cars, electric and light commercial vehicles.
For the launch of a new addition to the Vauxhall Zafira range, the Tourer, Arcstream designed, supplied and installed a moveable interactive screen as part of the promotional campaign that travelled the UK.
THE RESULTS
AN EDUCATIONAL EXPERIENCE TO GET INVOLVED IN
The innovative screen runs alongside the car on a sliding rail, using bespoke software created by Arcstream and laser guidance sensors. Car buyers are treated to an “X-Ray” of the vehicle as they move it along learning about the inner workings of each section.
This provides an entertaining and educational experience for users to learn about the new range while encouraging onlookers to get involved and take part. Staff at the dealerships reported a lot of interest from customers, and a great opportunity for them to pick up on the areas they are most interested in.
