We went all in with our Women’s Euros activations

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We went all in with our Women’s Euros activations

We collaborated with the Women’s Euros to bring exciting activations to five cities across the UK, creating an interactive experience that put fans at the heart of the action.

At the core of these activations were innovative installations designed to engage and celebrate fans.

The ‘Keepy-Uppy Challenge,’ instructed by former England captain Faye White, featured a motion-tracking monitor that tallied each fan’s keepy-uppy score, sparking friendly competition and showcasing skill.

We also installed the ‘Show Us Your Wave’ feature, where fans could wave in front of a screen that would record their movements. Their waves were seamlessly integrated into a larger collective celebration, creating a shared experience unique to each city.

Fans could also unleash their inner striker with the ‘Goal Celebration’ activation. Participants could record their goal celebrations, creating a personalised video asset to share on social media, turning moments of triumph into shareable memories.

To top it all off, fans had the chance to ‘Be a Presenter,’ immersing themselves in the world of sports media. They could step into the role of a presenter for a football show, experiment with lighting and sound, operate the camera, or even edit the final broadcast, providing a behind-the-scenes look at the production process.

These activations brought fans closer to the excitement of the Women’s Euros, making them not just spectators but a vital part of the celebration.

We love to work in partnership with our clients, helping you to create memorable but also results driven digital experiences. Get in touch with an idea and we can help you to shape it.

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